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Expert's Opinion

Convergence of Print Markets: Is it Inevitable?

drupa 2021 article series: Essentials of Print No. 15.

By: Jean Poncet

Be it physical or online – drupa will further strengthen its pre-eminent position as the “Olympic Games” of Printing, while at the same time highlighting the convergence of markets.    In any case, the Düsseldorf trade show has not been limited to just commercial printing for a long time. The arrival of digital press manufacturers and the successive expansion of their stands have already shown this.   Today, in addition to printing in the classical sense, other areas are grow...

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